CONNECTIONS 2003
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Tuesday, January 28, 10:15 - 11:30 a.m.
Through the Uprights: How to Make Sports Content Pay
Online sports fans flock to your site to cheer and chat about their favorite teams. Capitalize on this committed audience of local and geographically-diverse visitors with creative advertising programs and subscription-only content.
Moderator: Lisa DeSisto, vice president & general manager, Boston.com.
Presenters: Pat Stiegman, vice president, editor, Journal Interactive, Milwaukee; John Hoeft, Business Development Manager, MediaNews Group Interactive; Jason Kint, VP, General Manager Online, SportingNews.com
About Pat Stiegman
Pat Stiegman's experience includes Web site management, authoring and design, extensive newspaper and magazine writing, reporting, editing and broadcast analysis roles for Wisconsin's largest communications companies. Stiegman has served as Vice President, Editor, Operations Editor, Managing Editor and Sports Editor of Journal Interactive, as well as a columnist for several newspapers. He has developed and implemented several award-winning Web products, including Packer Insider, Packer Plus Online, JSOnline.com and OnWisconsin.com; managed development of commercial Web sites for the Milwaukee Brewers and other sports agencies; and oversees all Journal Sentinel editorial and strategic Internet initiatives.