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CONNECTIONS 2003
Targeting Audiences, Targeting Priorities
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CONNECTIONS 2003
The CONNECTIONS 2003: Playbook for Profitability conference of the Newspaper Association of America will be held January 26-29, 2003, at the Orlando World Center, Marriot Resort & Convention Center (Orlando, Florida). Events directly featuring Journal Interactive staff and research include:
Monday, January 27, 3:45-5 p.m.
Working the Gridiron: Redesigning For Reach
Journal Interactive Design Editor Matthew Stanton moderates a design panel of Jay Small and Adrian Holovaty to review the Web site redesigns of the Houston Chronicle and The Press Democrat, (Santa Rosa, Calif.). More info...
Tuesday, January 28, 10:15 - 11:30 a.m.
Through the Uprights: How to Make Sports Content Pay
Journal Interactive Vice President-Editor Patrick Stiegman presents his views, experiences and advice on capitalizing sports coverage with creative advertising programs and subscription-only content. More info and presentation downloads ...
Tuesday, January 28, 2 - 3:15 p.m.
Calling the Play by Time of Day
This program looks at how visitors crave news in the morning, but their content preferences change in the afternoon and evening. Journal Interactive participated in the market study from which this event's dataset is drawn.
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