Direct Approach: News sites step up interactive marketing efforts
by Patrick Stiegman, Journal Interactive Vice President-Editor
January 2003
When it comes to newspaper Web sites' increasingly important efforts to connect with users via interactive direct marketing, it's less about the technology and more about creativity, less about the letters and more about the numbers. Go to story
CONNECTIONS 2003: Playbook for Profitability
January 2003
The CONNECTIONS 2003 Newspaper Association of America conference will be held January 26-29, 2003, at the Orlando World Center, Marriot Resort & Convention Center (Orlando, Florida). Events directly featuring Journal Interactive staff and research will be featured in several sessions. Go to listing
Targeting Audiences, Targeting Priorities
by Matthew Stanton, Journal Interactive Design Editor
September 12, 2002
The Web grooms users' hunter-gatherer instincts to sense when they are finding the right content and when they are heading off the correct trail. To breed the right "content prey," designers have to ask critical questions about what their target audiences are looking for and, based on those tastes, set priorities for aesthetics, content, ease of use and speed. Go to story
PREVIOUS POSTS, QUOTES AND MILESTONES
ONA Ventures Up a Notch, Patrick Stiegman on the success of PackerInsider.com, for ONA (10/22/2002)
Web Boys Will Be Boys: The Internet Gender Gap Starts Early, Lane Beauchamp on gender roles and Web sites, for ABCNEWS.com (01/15/2000)
New Web-Based Games Speak Directly to Children in Teaching Internet Safety, Lane Beauchamp on interactive games, for Newhouse News Service (09/07/2000)
The Internet grows up: Left for dead, AOL creates a new media landscape, by Patrick Stiegman (01/15/2000)