The Wichita Market

Home to over 1.1 million people, the Wichita DMA is the 2nd largest population center in Kansas. 346,600 people live in city of Wichita, the nation’s 53rd largest city ranking ahead of Raleigh, Pittsburg and Cincinnati.

Wichita DMA at a Glance:

• - Population: 1,170,700
• 84% are White
• 5% are Black/African American
• 2% are Asian
• 9% are of another or 2+ races
• 11% are of Hispanic ethnicity
• - Households: 452,700
• - Median Age: 36.9
• - Average Household Income: $55,201

Source: 2007 Claritas

Wichita Consumers Spend Over $18 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $3.3 billion
• - Furniture & Home Furnishings: over $472 million
• - Electronics & Appliance Stores: over $426 million
• - Home Centers: over $717 million
• - Grocery Stores: over $1.9 billion
• - Department Stores: over $999 million
• - Health & Personal Care Stores: over $971 million
• - Clothing & Accessory Stores: over $777 million
• - Sporting Goods Stores: over $126 million
• - Food & Drinking Places: over $1.5 billion

Source: 2007 Claritas

Nearly 7 out of 10 Wichita consumers (65%) are online during a typical month.

Who’s Online in Wichita?

• - 65% of all women
• - 66% of all men
• - 72% of young adults 18 to 24
• - 77% of adults 25 to 54
• - 67% of adults 55 to 64
• - 77% of adults with children at home
• - 80% of working women
• - 69% of homeowners
• - 86% of adults with household incomes $100,000+

Source: 2007 Scarborough Report Release 2, Wichita DMA

How are They Using the Internet?

• - 91% log on from home
• - 55% log on from work
• - 95% go online to check email
• - 78% shop the internet
• - 74% make online purchases
• - 71% spend up to 10 hours online each week
• - 23% spend 10 or more hours online each week
• - 27% pay bills online
• - 27% check sports scores
• - 21% download and listen to music
• - 22% check movie listings
• - 23% go to auction sites

Source: 2007 Scarborough Report Release 2, Wichita DMA