The Las Vegas Market

Home to over 1.8 million people, the Las Vegas DMA is the largest population center in Nevada. 564,900 people live in city of Las Vegas, the nation’s 27th largest city ranking ahead of Denver, Nashville and Boston.

Las Vegas DMA at a Glance:

• - Population: 1,855,100
• 67% are White
• 9% are Black/African American
• 7% are Asian
• 17% are of another or 2+ races
• 27% are of Hispanic ethnicity
• - Households: 693,000
• - Median Age: 35.1
• - Average Household Income: $67,483

Source: 2007 Claritas

Las Vegas Consumers Spend Over $29 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $4.8 billion
• - Furniture & Home Furnishings: over $799 million
• - Electronics & Appliance Stores: over $747 million
• - Home Centers: over $1.1 billion
• - Grocery Stores: over $3.1 billion
• - Health & Personal Care Stores: over $1.3 billion
• - Department Stores: over $1.6 billion
• - Clothing & Accessory Stores: $1.3 billion
• - Sporting Goods Stores: over $220 million
• - Food & Drinking Places: over $2.7 billion

Source: 2007 Claritas

Nearly 7 out of 10 Las Vegas consumers (66%) are online during a typical month.

Who’s Online in Las Vegas?

• - 62% of all women
• - 64% of all men
• - 65% of young adults 18 to 24
• - 68% of adults 25 to 54
• - 64% of adults 55 to 64
• - 67% of adults with children
• - 74% of working women
• - 71% of homeowners
• - 87% of adults with household incomes $100,000+

Source: 2007 Scarborough Report Release 2, Las Vegas DMA

How are They Using the Internet?

• - 96% log on from home
• - 41% log on from work
• - 94% go online to check email
• - 78% shop the internet
• - 74% make online purchases
• - 56% pay bills online
• - 51% check the news
• - 37% make travel reservations
• - 29% check sports scores
• - 26% download and listen to music

Source: 2007 Scarborough Report Release 2, Las Vegas DMA