The Tulsa Market

Home to over 1.3 million people, the Tulsa DMA is the largest population center in Oklahoma. 380,300 people live in city of Tulsa, the nation’s 46th largest city ranking ahead of Minneapolis, Colorado Springs and St. Louis.

Tulsa DMA at a Glance:

• - Population: 1,326,300
• 73% are White
• 7% are Black/African American
• 1% are Asian
• 19% are of another or 2+ races
• 5% are of Hispanic ethnicity
• - Households: 521,300
• - Median Age: 37.4
• - Average Household Income: $53,772

Source: 2007 Claritas

Tulsa Consumers Spend Over $20 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $3.6 billion
• - Furniture & Home Furnishings: over $516 million
• - Electronics & Appliance Stores: over $459 million
• - Home Centers: over $775 million
• - Grocery Stores: over $2.2 billion
• - Health & Personal Care Stores: over $1 billion
• - Department Stores: over $1 billion
• - Clothing & Accessory Stores: $864 million
• - Sporting Goods Stores: over $143 million
• - Food & Drinking Places: over $1.7 billion

Source: 2007 Claritas

3 out of 5 Tulsa consumers (60%) are online during a typical month.

Who’s Online in Tulsa?

• - 62% of all women
• - 58% of all men
• - 65% of young adults 18 to 24
• - 70% of adults 25 to 54
• - 57% of adults 55 to 64
• - 67% of adults with children at home
• - 75% of working women
• - 62% of homeowners
• - 80% of adults with household incomes $100,000+

Source: 2007 Scarborough Report Release 2, Tulsa DMA

How are They Using the Internet?

• - 92% log on from home
• - 46% log on from work
• - 95% go online to check email
• - 76% shop the internet
• - 67% make online purchases
• - 67% spend up to 10 hours online each week
• - 30% spend 10 or more hours online each week
• - 40% pay bills online
• - 25% check sports scores
• - 21% download and listen to music
• - 24% check movie listings
• - 26% go to auction sites

Source: 2007 Scarborough Report Release 2, Tulsa DMA