The Tucson Market

Home to over 1.1 million people, the Tucson DMA is the third largest population center in Arizona. 529,100 people live in city of Tucson, the nation’s 33rd largest city ranking ahead of Albuquerque, Atlanta and Sacramento.

Tucson DMA at a Glance:

• - Population: 1,137,600
• 73% are White
• 3% are Black/African American
• 2% are Asian
• 21% are of another or 2+ races
• 34% are of Hispanic ethnicity
• - Households: 447,500
• - Median Age: 36.3
• - Average Household Income: $58,463

Source: 2007 Claritas

Tucson Consumers Spend Over $17 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $2.8 billion
• - Furniture & Home Furnishings: over $467 million
• - Electronics & Appliance Stores: over $432 million
• - Home Centers: over $697 million
• - Grocery Stores: over $2 billion
• - Department Stores: over $965 million
• - Health & Personal Care Stores: over $852 million
• - Clothing & Accessory Stores: $778 million
• - Sporting Goods Stores: over $105 million
• - Food & Drinking Places: over $1.8 billion

Source: 2007 Claritas

Nearly 7 out of 10 Tucson consumers (66%) are online during a typical month.

Who’s Online in Tucson?

• - 64% of all women
• - 67% of all men
• - 79% of young adults 18 to 24
• - 72% of adults 25 to 54
• - 60% of adults 55 to 64
• - 68% of adults with children at home
• - 79% of working women
• - 69% of homeowners
• - 89% of adults with household incomes $100,000+

Source: 2007 Scarborough Report Release 2, Tucson DMA

How are They Using the Internet?

• - 95% log on from home
• - 44% log on from work
• - 94% go online to check email
• - 84% shop the internet
• - 79% make online purchases
• - 66% spend up to 10 hours online each week
• - 31% spend 10 or more hours online each week
• - 51% pay bills online
• - 26% check sports scores
• - 22% download and listen to music
• - 31% check movie listings
• - 19% go to auction sites

Source: 2007 Scarborough Report Release 2, Tucson DMA