The Springfield Market

Home to over 1 million people, the Springfield DMA is the third largest population center in Missouri. 407,600 people live in the Springfield metro area (CBSA).

Springfield DMA at a Glance:

• - Population: 1,019,700
• 94% are White
• 2% are Black/African American
• 1% are Asian
• 3% are of another or 2+ races
• 3% are of Hispanic ethnicity
• - Households: 412,000
• - Median Age: 38.5
• - Average Household Income: $48,034

Source: 2007 Claritas

Springfield Consumers Spend Over $15 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $2.8 billion
• - Furniture & Home Furnishings: over $392 million
• - Electronics & Appliance Stores: over $347 million
• - Home Centers: over $610 million
• - Grocery Stores: over $1.7 billion
• - Health & Personal Care Stores: over $878 million
• - Department Stores: over $824 million
• - Clothing & Accessory Stores: $615 million
• - Sporting Goods Stores: over $94 million
• - Food & Drinking Places: over $1.4 billion

Source: 2007 Claritas