The Palm Springs Market

Home to over 431,500 people, the Palm Springs DMA is the 10th largest population center in California. 47,900 people live in city of Palm Springs.

Palm Springs DMA at a Glance:

• - Population: 431,500
• 64% are White
• 2% are Black/African American
• 3% are Asian
• 31% are of another or 2+ races
• 53% are of Hispanic ethnicity
• - Households: 155,000
• - Median Age: 35.3
• - Average Household Income: $68,574

Source: 2007 Claritas

Palm Springs Consumers Spend Over $6.4 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $961 million
• - Furniture & Home Furnishings: over $177 million
• - Electronics & Appliance Stores: over $159 million
• - Home Centers: over $255 million
• - Grocery Stores: over $731 million
• - Department Stores: $364 million
• - Health & Personal Care Stores: over $320 million
• - Clothing & Accessory Stores: $300 million
• - Sporting Goods Stores: over $40 million
• - Food & Drinking Places: over $659 billion

Source: 2007 Claritas