The Omaha Market

Home to over 1 million people, the Omaha DMA is the largest population center in Nebraska. 391,700 people live in city of Omaha, the nation’s 45th largest city ranking ahead of Minneapolis, St. Louis and Cincinnati.

Omaha DMA at a Glance:

• - Population: 1,042,900
• 86% are White
• 6% are Black/African American
• 2% are Asian
• 6% are of another or 2+ races
• 7% are of Hispanic ethnicity
• - Households: 407,600
• - Median Age: 36.2
• - Average Household Income: $64,439

Source: 2007 Claritas

Omaha Consumers Spend Over $17 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $3 billion
• - Furniture & Home Furnishings: over $471 million
• - Electronics & Appliance Stores: over $423 million
• - Home Centers: over $694 million
• - Grocery Stores: over $1.7 billion
• - Department Stores: over $979 million
• - Health & Personal Care Stores: over $881 million
• - Clothing & Accessory Stores: over $791 million
• - Sporting Goods Stores: over $131 million
• - Food & Drinking Places: over $1.4 billion

Source: 2007 Claritas

More than 7 out of 10 Omaha consumers (77%) are online during a typical week.

Who’s Online in Omaha?

• - 77% of all women
• - 77% of all men
• - 77% of young adults 18 to 24
• - 88% of adults 25 to 49
• - 63% of adults 55+
• - 83% of adults with children at home
• - 86% of working women
• - 98% of adults with household incomes $100,000+

Source: The Media Audit, July-Sept 2007, Omaha/Council Bluffs CBSA