The Milwaukee Market

Home to over 2.2 million people, the Milwaukee DMA is the largest population center in Wisconsin. 576,600 people live in city of Milwaukee, the nation's 26th largest city ranking ahead of Las Vegas, Denver and Nashville.

Milwaukee at a Glance:

• - Population: 2,257,353
• 79% are White
• 13% are Black/African American
• 2% are Asian
• 6% are of another or 2+ races
• 8% are of Hispanic ethnicity
• - Households: 895,628
• - Median Age: 37.4
• - Average Household Income: $66,670

Source: 2007 Claritas

Milwaukee Consumers Spend Over $34 Billion Retail Dollars Annually
(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $6.3 billion
• - Furniture & Home Furnishings: over $942 million
• - Electronics & Appliance Stores: over $719 million
• - Home Centers: over $1.5 billion
• - Grocery Stores: over $1.9 billion
• - Health & Personal Care Stores: over $3.9 billion
• - Clothing & Accessory Stores: $1.3 billion
• - Sporting Goods Stores: over $166 million
• - Food & Drinking Places: over $9.5 billion

Source: 2007 Claritas

Nearly 7 out of 10 Milwaukee consumers (69%) are online during a typical month.

Who's Online in Milwaukee?

• - 67% of all women
• - 73% of all men
• - 88% of young adults 18 to 24
• - 77% of adults 25 to 54
• - 69% of adults 55 to 64
• - 82% of adults with children
• - 82% of working women
• - 74% of homeowners
• - 89% of adults with household incomes $100,000+

Source: 2008 Scarborough Report Release 1, Milwaukee DMA as verified by the Audit Bureau of Circulation

How are They Using the Internet?

• - 93% log on from home
• - 51% log on from work
• - 92% go online to check email
• - 78% shop the internet
• - 71% make online purchases
• - 66% spend up to 10 hours online each week
• - 31% spend 10 or more hours online each week
• - 40% pay bills online
• - 22% check sports scores
• - 20% download and listen to music
• - 20% check movie listings
• - 20% go to auction sites

Source: 2008 Scarborough Report Release 1, Milwaukee DMA as verified by the Audit Bureau of Circulation