The Lansing Market

The Lansing DMA is home to over 668,500 people. 456,600 people live in the Lansing CBSA, which is the third largest populated metro area in Michigan, just behind Detroit and Grand Rapids.

Lansing DMA at a Glance:

• - Population: 668,500
  • 85% are White
  • 8% are Black/African American
  • 2% are Asian
  • 5% are of another or 2+ races
  • 4% are of Hispanic ethnicity
• - Households: 258,500
• - Median Age: 35.2
• - Average Household Income: $62,116

Source: 2007 Claritas

Lansing Consumers Spend Over $11 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $1.9 billion
• - Furniture & Home Furnishings: over $295 million
• - Electronics & Appliance Stores: over $269 million
• - Home Centers: over $443 billion
• - Grocery Stores: over $1.1 billion
• - Health & Personal Care Stores: over $552 million
• - Clothing & Accessory Stores: $507 million
• - Department Stores: over $620 million
• - Sporting Goods Stores: over $82 million
• - Food & Drinking Places: over $950 million

Source: 2007 Claritas