JSOnline.com Audience

Traffic

JSOnline is southeast Wisconsin’s #1 source for local web-based news and information, with more unique visitors than any other local online news source.

JSOnline draws a larger local audience than several national websites including CNN.com and FoxNews.com.

Average Monthly Visitors: 931,000

Average Monthly Page Views: 40.3 million

Sources: ComScore Media Metrix, 2008 Q3 average monthly unique visitors U.S.; Omniture Site Catalyst, 2008 Q3 total average monthly page views

Audience:

Well-Educated
73% of our visitors are college-educated, and 36% of our audience has earned a bachelor’s or advanced degree.

Working Adults with High Household Incomes
81% of our visitors are employed, and one-half have household incomes $75,000 and higher. As compared to the overall Milwaukee DMA, our audience is 41% more likely to have household incomes $75,000 or more.

Diverse in Age
37% of our audience is 18 to 34; 43% are 35 to 54; and 20% are 55+.

Source: 2008 Scarborough Report Release 1, Milwaukee DMA as verified by the Audit Bureau of Circulations

Visitor Profile:

Legend:
MKE = Milwaukee demographic, JSO = JSOnline visitor demographic

Source: 2008 Scarborough Report Release 1, Milwaukee DMA as verified by the Audit Bureau of Circulations