The Green Bay Market

Home to over 1.1 million people, the Green Bay-Appleton DMA is the second largest population center in Wisconsin. 301,900 people live in metro Green Bay.

Green Bay DMA at a Glance:

• - Population: 1,106,300
• 93% are White
• 1% are Black/African American
• 2% are Asian
• 3% are of Hispanic ethnicity
• 4% are of another or 2+ races
• - Households: 440,300
• - Median Age: 38.4
• - Average Household Income: $62,046

Source: 2007 Claritas

Green Bay Consumers Spend Over $18.8 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $3 billion
• - Furniture & Home Furnishings: over $504 million
• - Electronics & Appliance Stores: over $450 million
• - Home Centers: over $763 billion
• - Grocery Stores: over $1.9 billion
• - Health & Personal Care Stores: over $970 million
• - Clothing & Accessory Stores: $822 million
• - Sporting Goods Stores: over $132 million
• - Food & Drinking Places: over $1.6 billion
• - Department Stores: over $1 billion

Source: 2007 Claritas

Nearly 7 out of 10 Green Bay consumers (68%) are online during a typical month.

Who’s Online in Green Bay?

• - 69% of all women
• - 67% of all men
• - 86% of young adults 18 to 24
• - 78% of adults 25 to 54
• - 65% of adults 55 to 64
• - 82% of adults with children
• - 82% of working women
• - 70% of homeowners
• - 88% of adults with household incomes $100,000+

Source: 2007 Scarborough Report, Release 2, Green Bay DMA

How are They Using the Internet?

• - 92% log on from home
• - 47% log on from work
• - 91% go online to check email
• - 68% shop the internet
• - 61% make online purchases
• - 75% spend up to 10 hours online each week
• - 23% spend 10 or more hours online each week
• - 24% pay bills online
• - 21% check sports scores
• - 13% download and listen to music
• - 22% check movie listings
• - 20% go to auction sites

Source: 2007 Scarborough Report, Release 2, Green Bay DMA