The Ft. Myers Market

Home to over 1.1 million people, the Ft. Myers-Naples DMA is the second largest population center along Florida’s gulf coast.

Ft. Myers DMA at a Glance:

• - Population: 1,152,900
• 84% are White
• 7% are Black/African American
• 1% are Asian
• 9% are of another or 2+ races
• 18% are of Hispanic ethnicity
• - Households: 484,400
• - Median Age: 43.5
• - Average Household Income: $69,345

Source: 2007 Claritas

Ft. Myers Consumers Spend Over $20 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $2.9 billion
• - Furniture & Home Furnishings: over $575 million
• - Electronics & Appliance Stores: over $466 million
• - Home Centers: over $846 million
• - Grocery Stores: over $2.1 billion
• - Health & Personal Care Stores: over $1.2 billion
• - Clothing & Accessory Stores: $853 million
• - Sporting Goods Stores: over $116 million
• - Department Stores: over $1 billion
• - Food & Drinking Places: over $2 billion

Source: 2007 Claritas

More than 3 out of 5 Ft. Myers consumers (65%) are online during a typical month.

Who’s Online in Ft. Myers?

• - 67% of all women
• - 64% of all men
• - 67% of young adults 18 to 24
• - 75% of adults 25 to 54
• - 72% of adults 55 to 64
• - 75% of adults with children at home
• - 82% of working women
• - 70% of homeowners
• - 84% of adults with household incomes $100,000+

Source: 2007 Scarborough Report, Release 2, Ft. Myers DMA

How are They Using the Internet?

• - 63% log on from home
• - 21% log on from work
• - 62% go online to check email
• - 50% shop the internet
• - 47% make online purchases
• - 47% spend up to 10 hours online each week
• - 18% spend 10 or more hours online each week
• - 29% pay bills online
• - 12% check sports scores
• - 10% download and listen to music
• - 11% check movie listings
• - 11% go to auction sites

Source: 2007 Scarborough Report, Release 2, Ft. Myers DMA