Newsradio 620 WTMJ Radio Audience
Traffic
Average Monthly Visitors: 58,300
Average Monthly Page Views: 1.3 million
Sources: ComScore Media Metrix Milwaukee DMA, 2008 Q3 average monthly unique visitors; Omniture Site Catalyst world-wide, 2008 Q3 average monthly page views
Audience:
Well-Educated
80% of our visitors are college-educated, and 50% of our audience has earned a bachelor’s or advanced degree.
Working Adults with High Household Incomes
81% of our visitors are employed, and 59% have household incomes $75,000 and higher.
Diverse in Age
More than 25% of our audience 18 to 34; 45% are 35 to 54; and 26% are 55+.
Source: The Media Audit, Feb.-Mar./Aug.-Sept. 2008, 5-county Milwaukee CSA
Visitor Profile:
Source: The Media Audit, Feb.-Mar./Aug.-Sept. 2008, 5-county Milwaukee CSA
gender
Male
58%
Female
42%
age
18 to 34
29%
35 to 44
30%
45 to 54
15%
55 to 64
15%
65+
11%
marital status
Married
82%
Not Married
18%
household composition
Children at home
60%
race & ethnicity
White
84%
Black/African American
2%
Hispanic
5%
household income
Up to $34,999
8%
$35,000 to $49,999
14%
$50,000 to $74,999
19%
$75,000 to $99,999
23%
$100,000
36%
education
College Educated
80%
College Graduate or more
50%
employment status
Employed
81%
White Collar
69%
Blue Collar
12%
residence
Homeowner
88%