Banner Ad Specifications
NOTE: Flash Ads MUST contain alternate static file should users not have flash installed
| NAME | TYPE | DIMENSIONS (pixels) | FILE SIZE | ALT. FILE SIZE | ANIMATION | SAMPLE |
|---|---|---|---|---|---|---|
| Leaderboard (LB) | Banner | 728w x 90 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Widesky (WS) | Banner | 160w x 600 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Big Box (BB) | Banner | 300w x 250 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| TopBox / SkyBox (TB/SB) | Banner | 300w x 100 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Expanding Topbox (TB) | 2 Part Banner |
SM: 300w x 100 BIG: 728w x 100 |
40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample Get Code |
| Expanding Topbox (TB) - Rich Media Must include "Click to Expand" wording on 300x100 in the bottom left. |
2 Part Banner |
SM: 300w x 100 BIG: 728w x 400 |
SM: 40k (flash) or 40k (anim. gif) BIG: 80k (flash) or 60k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened |
View Sample Get Code |
| Pencil / Sliding Billboard(P) Must include "Click to Expand" wording on 1000x30 on the far right side. |
2 Part Banner |
SM: 1000w x 30 BIG: 1000w x 300 (max. 600h) Exceptions to Width Broadcast: 960px NOW Sites: 980px |
SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif) |
60k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened |
View Sample Get Code |
| Expanding Leaderboard (XLB) - Rich Media Must include "Click to Expand" wording on 728x90 in the bottom left. |
2 Part Banner |
SM: 728w x 90 BIG: 728w x 400 |
SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif) |
40k/60k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened |
View Sample Get Code |
| Expanding Widesky (XWS) - Rich Media Must include "Click to Expand" wording on 160x600 at the bottom. |
2 Part Banner |
SM: 160w x 600 BIG: 400w x 600 |
SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif) |
60k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened |
View Sample |
| Expanding Big Box (XBB) - Rich Media Must include "Click to Expand" wording on 300x250 in the bottom left. |
2 Part Banner |
SM: 300w x 250 BIG: 600w x 250 |
SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif) |
60k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Peelback (PB) | 2 Part Banner |
SM: 100w x 100 diagonal BIG: 500w x 500 diagonal |
30k/80k (flash) or 20k/30 (anim. gif) |
20k/30k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Promo Tile (T) | Banner | 88w x 31 or 100w x 70 | 10k jpg or gif (static) | N/A | NO | View Sample |
| Weather Tile (T) | Banner | 88w x 31 & 100w x 70 | 10k jpg or gif (static) | 10k jpg | NO. Must include static swf files of both sizes | View Sample |
| Promo Tile (Newswatch_Bottom) | Banner | 250w x 30 | 10k jpg or gif (static) | N/A | NO | View Sample |
| Milwaukee Moms Tile (T) | Banner | 125w x 125 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Milwaukee Moms Expanding Tile (T) - Rich Media Must include "Click to Expand" wording on 125x125 at the bottom. |
2 Part Banner |
SM: 125w x 125 BIG: 728w x 125 |
SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif) |
20k/30k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Half Banner (HB) | Banner | 234w x 60 | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Full Banner (FB) | Banner | 468w x 60h | 40k (flash) or 40k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
View Sample |
| Mobile Banners | Banner | Two sizes required 320w x 50h / 640w x 100h |
20k PNG | 20k (gif or jpg) | NO animation |
|
| Mobile Banners-YAHOO | Banner | Follow YAHOO specs here: adspecs.yahoo.com All 4 sizes must be included |
see YAHOO link | see YAHOO link | see YAHOO link | |
| Entertainment Carousel | Image | 660w x 300h, right 100px should be blank for navigation, must contain word ADVERTISEMENT somewhere on ad |
40k (anim. gif) | 40k (gif or jpg) | YES Animated GIF Only, 15s duration, stop. Cannot repeat |
See Example |
| Hover Ad | Banner | SM: 800w x 60h - suggested 50px with 10px for call out BIG: 728w x 400h BACKGROUND: 100w x 60w (image only) |
80k (flash) or 80k (anim. gif) |
40k (gif or jpg) | YES 24fr, 15s duration, stop. Cannot repeat |
See Example |
| Wallpaper / Reskin** |
Single Image | 1600w x 1000h, 1000px center image blank for content, image will be centered, can design outer 300px on both sides, leave top 200px blank for headers, provide preferred background color code (ex: #cccccc) |
80k (gif or jpg) | None | NO Background image only, no click-thru |
See Example |
| Ad Mail | Search Engine Marketing | Video Advertising | Newsletter Marketing | Travel Deals | Logo Links | Mobile Advertising |
Sample Flash file (FLA) with Click-thru code
The download example below shows how Flash Advertising files should be linked for proper usage on JSOnline.com and our sister sites.
NOTE: The Actionscript in the FLA file is attached to the "button" layer. DO NOT add to, or alter the ActionScript in any way otherwise the click tag won't work.
The use of clickTAG is an industry standard and should be followed in any creative you send to your account representative. We also recommend the use of Flash 8 or earlier for your file format.
Download clickTAG Usage Example (6k)
Download Pencil Example with Click To Open (6k)
Download Top Box Example with Click To Open (6k)
Flash ads must also have alternate JPEG or Gif version
For agencies or individuals supplying Flash animated ads, you must also include static JPEG or animated GIF versions of the ads for those JSOnline.com users that do not have Flash installed on their systems. These Alternate versions of your ads cannot exceed 40k each.
Lead Time:
Please allow 7-10 days lead time for all of our online advertising opportunities.
Yahoo Partnership
For information on the our Yahoo partnership, or creating ads that will run in Yahoo please visit the links below.
General Link: Yahoo general ad guidelines
Policies: Yahoo adspecs policies
LB ad: 728x90 position guidelines
BB ad: 300x250 position guidelines
WS ad: 160x600 position guidelines
Monster ad: 425x600 position guidelines
Questions about Standard Banner Ads?
Contact:
Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com
Expanding Top Box Banner Ad
Our Expanding Top Box campaign features:
- Adjacent to the most popular and relied-upon online content in the market
- Use this prime ad space to build frequency and brand awareness, and alert the JSOnline audience about your event or product
- Opportunity to be seen on "front page"
- Buy in Bulk & Save -- Ask about discounted rates for buying in bulk
Download AD Creative Specs PDF
Questions about Expanding Top Box Ad?
Contact:
Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com
Video
- - Video pre-rolls must be either 15 or 30 seconds.
- - Client can provide video pre-rolls as a finished .FLV file or other formats and we will convert to .FLV
- - Acceptable media formats: BetaSP tape, Video DVD, or electronic file.
- - Acceptable electronic formats: Quicktime .MOV / .MP4 (encoded in H.264), Windows Media .WMV, .AVI , MPEG2, MPEG4.
- - Electronic formats should be full resolution and a encoded at a minimum of 1500kbps
Specs for supplying a finished .FLV or .MP4 file
- - Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Widescreen)
- - Video length (in seconds) - up to 15 seconds
- - Flash version - Flash 8 /On2 codec
- - Frame rate - same as source or ½ of source (15 - 30 fps)
- - Key frame - every 30-60 frames (2 seconds)
- - Video Data Rate - 600kbps
- - Audio Data Rate - 48kbps
- - Total Data Rate - 648kbps
- - It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader.
- - Clickable, please supply a click-thru URL
- - 3rd Party Serving: A single redirect (http:// or https:// path) to the FLV is permitted. Must contain the .flv extension in the creative return. Any other ad tags (JS, HTML, or IFRAME) are not supported within the Flash environment.
Questions about Videos?
Contact:
Bill Schulz
Senior Multimedia Designer
(414) 224-2729 | bschulz@journalinteractive.com
AdMail
Journal Interactive's targeted, permission based email solution.
Lead Time:
Please allow 7-10 days lead time for all of our online advertising opportunities.
Questions about Admails?
Contact:
Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com
Contests
JSOnline.com offers a variety of co-sponsored and fully sponsored contest solutions to meet your targeted marketing goals. Visit Site
Lead Time:
Please allow 7-10 days lead time for all of our online advertising opportunities.
Questions about Contests?
Contact:
Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com
Text Link Purchases
JSOnline.com offers a self-service version of text link advertising similar to what one would find on Google, Yahoo, or other sites. This is done through the self service section found here.