Banner Ad Specifications

NOTE: Flash Ads MUST contain alternate static file should users not have flash installed

NAME	TYPE	DIMENSIONS (pixels)	FILE SIZE	ALT. FILE SIZE	ANIMATION	SAMPLE
Leaderboard (LB)	Banner	728w x 90	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Widesky (WS)	Banner	160w x 600	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Big Box (BB)	Banner	300w x 250	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
TopBox / SkyBox (TB/SB)	Banner	300w x 100	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Expanding Topbox (TB)	2 Part Banner	SM: 300w x 100 BIG: 728w x 100	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample Get Code
Expanding Topbox (TB) - Rich Media Must include "Click to Expand" wording on 300x100 in the bottom left.	2 Part Banner	SM: 300w x 100 BIG: 728w x 400	SM: 40k (flash) or 40k (anim. gif) BIG: 80k (flash) or 60k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened	View Sample Get Code
Pencil / Sliding Billboard(P) Must include "Click to Expand" wording on 1000x30 on the far right side.	2 Part Banner	SM: 1000w x 30 BIG: 1000w x 300 (max. 600h) Exceptions to Width Broadcast: 960px NOW Sites: 980px	SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif)	60k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened	View Sample Get Code
Expanding Leaderboard (XLB) - Rich Media Must include "Click to Expand" wording on 728x90 in the bottom left.	2 Part Banner	SM: 728w x 90 BIG: 728w x 400	SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif)	40k/60k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened	View Sample Get Code
Expanding Widesky (XWS) - Rich Media Must include "Click to Expand" wording on 160x600 at the bottom.	2 Part Banner	SM: 160w x 600 BIG: 400w x 600	SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif)	60k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat, will be open for 10s, duration above is if reopened	View Sample
Expanding Big Box (XBB) - Rich Media Must include "Click to Expand" wording on 300x250 in the bottom left.	2 Part Banner	SM: 300w x 250 BIG: 600w x 250	SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif)	60k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Peelback (PB)	2 Part Banner	SM: 100w x 100 diagonal BIG: 500w x 500 diagonal	30k/80k (flash) or 20k/30 (anim. gif)	20k/30k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Promo Tile (T)	Banner	88w x 31	10k jpg or gif (static)	N/A	NO	View Sample
Promo Tile (Newswatch_Bottom)	Banner	250w x 30	10k jpg or gif (static)	N/A	NO	View Sample
Milwaukee Moms Tile (T)	Banner	125w x 125	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Milwaukee Moms Expanding Tile (T) - Rich Media Must include "Click to Expand" wording on 125x125 at the bottom.	2 Part Banner	SM: 125w x 125 BIG: 728w x 125	SM:40k (flash) or 40k (anim. gif) BIG:80k (flash) or 60k (anim. gif)	20k/30k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Half Banner (HB)	Banner	234w x 60	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Full Banner (FB)	Banner	468w x 60h	40k (flash) or 40k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	View Sample
Mobile Banners	Banner	Two sizes required 640w x 95h / 640w x 100h	40k PNG	40k (gif or jpg)	NO animation
Mobile Banners-YAHOO	Banner	Follow YAHOO specs here: adspecs.yahoo.com All 4 sizes must be included	see YAHOO link	see YAHOO link	see YAHOO link
Entertainment Carousel	Image	660w x 300h, right 100px should be blank for navigation, must contain word ADVERTISEMENT somewhere on ad	40k (anim. gif)	40k (gif or jpg)	YES Animated GIF Only, 15s duration, stop. Cannot repeat	See Example
Hover Ad	Banner	SM: 800w x 60h - suggested 50px with 10px for call out BIG: 728w x 400h BACKGROUND: 100w x 60w (image only)	80k (flash) or 80k (anim. gif)	40k (gif or jpg)	YES 24fr, 15s duration, stop. Cannot repeat	See Example
Wallpaper / Reskin**	Single Image	1600w x 1000h, 1000px center image blank for content, image will be centered, can design outer 300px on both sides, leave top 200px blank for headers, provide preferred background color code (ex: #cccccc)	80k (gif or jpg)	None	NO Background image only, no click-thru	See Example

Other ad opportunities can be found on the left or here.
Ad Mail	Search Engine Marketing	Video Advertising	Newsletter Marketing	Travel Deals	Logo Links	Mobile Advertising

** Ad requires approval prior to launch to insure they do not interfere with content and/or compete with editorial information. Busy images or multiple images will be rejected.

Sample Flash file (FLA) with Click-thru code

The download example below shows how Flash Advertising files should be linked for proper usage on JSOnline.com and our sister sites.

NOTE: The Actionscript in the FLA file is attached to the "button" layer. DO NOT add to, or alter the ActionScript in any way otherwise the click tag won't work.

The use of clickTAG is an industry standard and should be followed in any creative you send to your account representative. We also recommend the use of Flash 8 or earlier for your file format.

Download clickTAG Usage Example (6k)

Download Pencil Example with Click To Open (6k)

Download Top Box Example with Click To Open (6k)

Flash ads must also have alternate JPEG or Gif version

For agencies or individuals supplying Flash animated ads, you must also include static JPEG or animated GIF versions of the ads for those JSOnline.com users that do not have Flash installed on their systems. These Alternate versions of your ads cannot exceed 40k each.

Lead Time:

Please allow 7-10 days lead time for all of our online advertising opportunities.

Yahoo Partnership

For information on the our Yahoo partnership, or creating ads that will run in Yahoo please visit the links below.

General Link: Yahoo general ad guidelines

Policies: Yahoo adspecs policies

LB ad: 728x90 position guidelines

BB ad: 300x250 position guidelines

WS ad: 160x600 position guidelines

Monster ad: 425x600 position guidelines

Questions about Standard Banner Ads?

Contact:

Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com

Expanding Top Box Banner Ad

Our Expanding Top Box campaign features:

- Adjacent to the most popular and relied-upon online content in the market

- Use this prime ad space to build frequency and brand awareness, and alert the JSOnline audience about your event or product

- Opportunity to be seen on "front page"

- Buy in Bulk & Save -- Ask about discounted rates for buying in bulk

View Sample

Download AD Creative Specs PDF

Questions about Expanding Top Box Ad?

Contact:

Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com

Video

- Video pre-rolls must be either 15 or 30 seconds.
- Client can provide video pre-rolls as a finished .FLV file or other formats and we will convert to .FLV
- Acceptable media formats: BetaSP tape, Video DVD, or electronic file.
- Acceptable electronic formats: Quicktime .MOV / .MP4 (encoded in H.264), Windows Media .WMV, .AVI , MPEG2, MPEG4.
- Electronic formats should be full resolution and a encoded at a minimum of 1500kbps

Specs for supplying a finished .FLV or .MP4 file

- Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Widescreen)
- Video length (in seconds) - up to 15 seconds
- Flash version - Flash 8 /On2 codec
- Frame rate - same as source or ½ of source (15 - 30 fps)
- Key frame - every 30-60 frames (2 seconds)
- Video Data Rate - 600kbps
- Audio Data Rate - 48kbps
- Total Data Rate - 648kbps
- It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader.
- Clickable, please supply a click-thru URL
- 3rd Party Serving: A single redirect (http:// or https:// path) to the FLV is permitted. Must contain the .flv extension in the creative return. Any other ad tags (JS, HTML, or IFRAME) are not supported within the Flash environment.

Questions about Videos?

Contact:
Bill Schulz
Senior Multimedia Designer
(414) 224-2729 | bschulz@journalinteractive.com

AdMail

Journal Interactive's targeted, permission based email solution.

Lead Time:

Please allow 7-10 days lead time for all of our online advertising opportunities.

View Sample

Sellsheet

Creative Specs

Questions about Admails?

Contact:

Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com

Contests

JSOnline.com offers a variety of co-sponsored and fully sponsored contest solutions to meet your targeted marketing goals. Visit Site

Lead Time:

Please allow 7-10 days lead time for all of our online advertising opportunities.

Questions about Contests?

Contact:
Rachel Zyble
Ad Operations Traffic Analyst
(414) 225-5006 | rzyble@jrn.com

Text Link Purchases

JSOnline.com offers a self-service version of text link advertising similar to what one would find on Google, Yahoo, or other sites. This is done through the self service section found here.