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The Green Bay Market

Home to over 1.1 million people, the Green Bay-Appleton DMA is the second largest population center in Wisconsin. 301,900 people live in metro Green Bay.

Green Bay DMA at a Glance:

  • - Population: 1,106,300
    • 93% are White
    • 1% are Black/African American
    • 2% are Asian
    • 3% are of Hispanic ethnicity
    • 4% are of another or 2+ races
  • - Households: 440,300
  • - Median Age: 38.4
  • - Average Household Income: $62,046

Source: 2007 Claritas

Green Bay Consumers Spend Over $18.8 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

  • - Automotive Dealers: $3 billion
  • - Furniture & Home Furnishings: over $504 million
  • - Electronics & Appliance Stores: over $450 million
  • - Home Centers: over $763 billion
  • - Grocery Stores: over $1.9 billion
  • - Health & Personal Care Stores: over $970 million
  • - Clothing & Accessory Stores: $822 million
  • - Sporting Goods Stores: over $132 million
  • - Food & Drinking Places: over $1.6 billion
  • - Department Stores: over $1 billion

Source: 2007 Claritas

Nearly 7 out of 10 Green Bay consumers (68%) are online during a typical month.

Who’s Online in Green Bay?

  • - 69% of all women
  • - 67% of all men
  • - 86% of young adults 18 to 24
  • - 78% of adults 25 to 54
  • - 65% of adults 55 to 64
  • - 82% of adults with children
  • - 82% of working women
  • - 70% of homeowners
  • - 88% of adults with household incomes $100,000+

Source: 2007 Scarborough Report, Release 2, Green Bay DMA

How are They Using the Internet?

  • - 92% log on from home
  • - 47% log on from work
  • - 91% go online to check email
  • - 68% shop the internet
  • - 61% make online purchases
  • - 75% spend up to 10 hours online each week
  • - 23% spend 10 or more hours online each week
  • - 24% pay bills online
  • - 21% check sports scores
  • - 13% download and listen to music
  • - 22% check movie listings
  • - 20% go to auction sites

Source: 2007 Scarborough Report, Release 2, Green Bay DMA