The Boise Market

Home to over 674,600 people, the Boise DMA is the largest population center in Idaho. 191,600 people live in city of Boise.

Boise DMA at a Glance:

• - Population: 674,600
  • 88% are White
  • 1% are Black/African American
  • 1% are Asian
  • 10% are of another or 2+ races
  • 12% are of Hispanic ethnicity
• - Households: 246,700
• - Median Age: 34.2
• - Average Household Income: $60,448

Source: 2007 Claritas

Boise Consumers Spend Over $10.5 Billion Retail Dollars Annually

(Annual Consumer Expenditures by select category)

• - Automotive Dealers: $1.8 billion
• - Furniture & Home Furnishings: over $274 million
• - Electronics & Appliance Stores: over $254 million
• - Home Centers: over $419 million
• - Grocery Stores: over $1.1 billion
• - Health & Personal Care Stores: over $454 million
• - Clothing & Accessory Stores: $464 million
• - Department Stores: over $571 million
• - Sporting Goods Stores: over $73 million
• - Food & Drinking Places: over $970 million

Source: 2007 Claritas